Kampaniyo yadzipereka pakupanga ndi kugulitsa mabatire kuyambira pomwe idakhazikitsidwa.Pambuyo pazaka zambiri zachitukuko ndi zoyesayesa, pang'onopang'ono zakulitsa kukula kwake ndi maukonde ogulitsa, ndipo zogulitsa zake zalowanso pang'onopang'ono pamsika wapadziko lonse lapansi.M'tsogolomu, kampaniyo idzapitirizabe kulimbikitsa malingaliro atsopano, khalidwe, ndi ntchito, ndikupatsa makasitomala zinthu ndi ntchito zapamwamba kwambiri.